Built to Last: Why NZ Dealers are Backing SaMASZ

Our footprint is growing and hay mower market leadership by ‘27 is within our reach! So what’s driving the success? A big thanks is due to the SaMASZ Service Agents dotted around the country who are putting their reputation behind the brand.

We recently hosted 11 of these trusted partners at a dealer visit day, giving the Service Agents an opportunity to connect, swap stories, and get hands-on with the latest machines.

We drilled into the finer details of SaMASZ, their build quality, how easy they are to work on, general setup tips and more. The boss cooked us up scotch fillet burgers for lunch, so all-in-all it was a brilliant day.

Not everyone could make it, but a big thanks to those who did, including Jason, Matt, and Luke from Valley Agri LTD, Dan & Katy from McKay Mechanical, Pat from Ratpick Engineering, Samuel from All Farm Engineering, Paul and James from AG & AUTO Direct - Otago, Charlie Milne & Tania from Thornlie Park. Also a shout to Harry from Murdoch's - Agricultural Contractors for lending us your Valtra for this event (and Fieldays), much appreciated – and nice tractor by the way!

So what is making SaMASZ stand out in paddocks from Southland to Northland?

We asked a few of the Service Agents why they came on board, and what they’re hearing from farmers on the ground.

For most, it came down to two things: build quality and value. “I’d heard stories about the strength, durability, and price,” said James in Balclutha. James had a really good season last year selling around 10 SaMASZ mowers.

Others were drawn in by customer feedback. “It was a new product in our area, and it looked the goods,” according to Jason from Reporoa.


For Charlie in Edendale, it all started with a conversation with FarmShop at Southern Field Days, while another agent joined after a customer recommended the brand. Pat from Ratpick Engineering (Sheffield, CHCH) summed it up simply: “I was impressed with the overall construction and assembly.”

When farmers and contractors see a SaMASZ mower up close or in action, the feedback is strikingly consistent. “They’re impressed with how solid the mowers look,” said James. “You can tell they’re built tough.” Jason added, “They like the build quality and simplicity.” One thing that surprises contractors is “how quiet they run,” according to Charlie.

Paul shared a standout moment when a crop had been flattened by strong winds, yet despite the crop being fully bent-over it was no match for the SaMASZ mower. “They worked so well in those conditions,” he said.

When it came to common questions from farmers and contractors, “Most just ask where they’re made, or how to pronounce SaMASZ,” joked Charlie. The answer? “Sah-MAHSH,” built in Poland.

SaMASZ have been manufacturing hay mowers for 41 years and recently opened a brand new 4,000sqm warehouse and laser-cutting hall to provide state-of-the-art steel processing.

Some of the service agents are noticing a shift in demand. “Farmers are moving to larger gear,” said Jason, while Paul added that growers are actively “asking about the SaMASZ” now, indicating a growing trust in the brand.

When asked to pick a favourite hay mower from the SaMASZ line-up, the XT390 came up more than once. “It’s a well-built kit,” said Charlie. Jason also gave a nod to the front mowers and groupers for efficiency.

And how would they sum up SaMASZ in three words? “Tough, reliable, solid,” said James.
“Simple, affordable, reliable,” added Jason, and “Very well made,” said Paul.

For farmers and contractors looking for gear that delivers in the field, that’s probably all they need to hear.

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